About

Our Mission to Support Those Who Served

FOBS — For Our Brothers and Sisters

FOBS is more than a brand. It's a mission. We were founded on a simple truth: life hits from every direction, and the people who carry the weight deserve to be seen.

From our earliest struggles to future frontiers, we stand for strength, unity, and service. Through future observations powered by science, spirit, and purpose, we aim to launch ideas that reach beyond space and time.

Our designs tell the stories of the unseen heroes: the soldier in Rest Position. The parent running on empty. The worker taxed to the bone. The core of the country.

No matter the mission. No matter the distance.

FOBS! FOBS! FOBS!

Built for those who hold the line — and those who launch beyond it.

Message Behind Our Designs

FOBS — For Our Brothers and Sisters

This brand was born out of hardship, shaped by family, and built on strength.

FOBS stands for the people who carry the weight when no one’s looking — those in uniform, at work, in life, or at home. Every design is a tribute: to the Rest Position that isn’t rest, to the Diamond Core that holds the country up, and to the truth that there’s always something — AUWAYS SUMPIN — on your back.

We don’t just sell apparel. We honor resilience. We wear purpose.

Welcome to FOBS. You’re not just buying a shirt — you’re joining a mission.